Privacy Policy

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Privacy Policy

Last updated: 14 December 2025

This website is operated by AlignandPull Limited, trading as Midlands Construction Photographer (“we”, “us”, “our”). We are committed to protecting your privacy and handling your personal data lawfully, transparently, and securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller

Business name: AlignandPull Limited
Trading as: Midlands Construction Photographer
Website: https://www.midlandsconstructionphotographer.co.uk
Email: james.cook@alignandpull.com
Location: United Kingdom

AlignandPull Limited is the data controller responsible for your personal data.

Personal Data We Collect

We may collect and process the following personal data when you use this website or contact us:

• Name
• Company name
• Email address
• Telephone number
• Enquiry details and project information submitted via contact forms or email
• Billing information where services are provided
• Technical data such as IP address, browser type, device information, and pages visited

How We Use Your Personal Data

We use your personal data to:

• Respond to enquiries and quotation requests
• Provide construction photography, visual content, and related services
• Communicate regarding projects, bookings, and services
• Manage client relationships and business operations
• Improve website performance and user experience
• Comply with legal, accounting, and tax obligations
• We do not sell, rent, or trade your personal data.

Lawful Basis for Processing

We process personal data under the following lawful bases:

• Consent – where you submit an enquiry or contact us
• Contract – where processing is necessary to deliver agreed services
• Legitimate interests – to operate, manage, and improve our business
• Legal obligation – where required by law

Cookies and Analytics

This website uses cookies and similar technologies to ensure it functions correctly and to analyse website usage. Cookies may be used to measure website traffic and engagement and to improve content and performance. You can manage or disable cookies through your browser settings.

Data Storage and Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure. Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal and regulatory requirements.

Sharing Your Personal Data

We may share your personal data with trusted third parties only where necessary, including website hosting and email service providers, payment processors where applicable, and professional advisers such as accountants or legal advisers. All third parties are required to process your data in compliance with UK data protection law.

Your Data Protection Rights

Under UK GDPR, you have the right to access your personal data, request correction of inaccurate or incomplete data, request deletion of your data, restrict or object to processing, and request data portability.

To exercise any of these rights, please contact us using the details below.

Complaints

If you believe your data protection rights have been breached, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Website: https://www.ico.org.uk
Telephone: 0303 123 1113

Contact

If you have any questions about this Privacy Policy or how your personal data is handled, please contact:

Email: james.cook@alignandpull.com
Business: AlignandPull Limited trading as Midlands Construction Photographer